New premium car brand
Launching the brand in the Russian market:
- Development of a communications strategy for the brand
- Information support for the brand’s activities (new model presentation, partnership projects, lifestyle projects)
- Product communications (operating the press fleet)
- Development and implementation of sponsor projects, such as with the media, support for the brand’s cooperation with celebrities
Information support for the partnership with the largest economic events in Russia: Sochi Investment Forum, Eastern Economic Forum, Russian Energy Week, etc.
Information support for the partnership with cultural and society projects (International Festival of Modern Choreography Context Diana Vishneva, The Hollywood Reporter Russia Awards, etc.).
More than 10 celebrities were attracted as brand friends who tested Genesis cars: Daria Moroz, Pavel Priluchny, Maxim Matveev, Egor Konchalovsky, Yuli Gusman, etc.