World's first video

clip shot in zero gravity

Promotion of a joint project of S7 Airlines and the YouTube celebrities, the OK GO band.

More than 300 publications in Russian federal media.
The campaign reached more than 20,000,000 contacts.
Exclusive reports in wide reach media (Afisha, ТАСС, Rolling Stones) about the shooting of the clip.
6 special projects with major Russian video bloggers.
5 special projects on TV: CTC, CTC Love, Pyatnitsa, Che, MUZ TV, Dozhd.
S7 Airlines & OK Go / Upside down & Inside out