Traveling as a way of life:
maiden capsule collection
by S7 Airlines and RUBAN
S7 Airlines was the first airline to cooperate with Russian designers to design a capsule collection for female travelers. S7 Airlines partnered with the fashion house RUBAN, a brand whose values harmoniously blend with S7 Airlines’ DNA.
The collection includes 7 items: parka, hoody, pants, T-shirt, bonnet and makeup bag with an amenity kit comprising slippers, pillow and sleep mask. This collection is unique in that its key pieces of clothing can transform depending on weather conditions and life circumstances.
Market Launch:
- Development of a communications strategy for the brand
- Information support for the brand’s activities (new model presentation, partnership projects, lifestyle projects)
- Development and implementation of sponsor projects, such as with the media, support for the brand’s cooperation with celebrities
Результаты
A limited edition of the collection
was put on sale in the “Tsvetnoy” mall
and a RUBAN shop-in-shop.
was put on sale in the “Tsvetnoy” mall
and a RUBAN shop-in-shop.
The PR campaign reached more than
100,000,000 customers.
100,000,000 customers.
Unprecedented word-of-mouth
publicity among celebrities and
viral coverage of the campaign.
publicity among celebrities and
viral coverage of the campaign.
Unprecedented word-of-mouth
publicity among celebrities and
viral coverage of the campaign.
publicity among celebrities and
viral coverage of the campaign.
Видео
Галерея
RUBAN x S7 Airlines
Кристина Левиева
RUBAN x S7 Airlines
Дизайнеры
Алиса и Юлия Рубан