Beeline converts steps into gigabytes of mobile data

Each year the active lifestyle trend is accelerating. Supporting its subscribers’ active lifestyles, Beeline offered to add up to 100 MB of mobile data daily to their data plans. To get the benefit, one only has to walk 10,000 steps or more doing what they usually do throughout a day.

During the presentation, journalists were offered to participate in a walk tour of the Zaryadye park. After the walk, Ksenia Martirosova, a fitness blogger, conducted a workshop for journalists dedicated to keeping good physical tone during a day.

More than 150 publications
in federal and regional media.
30,000,000 users
learned about the promotion.
Social media buzz:
7,000 Internet memes
were generated by social media users
in the wake of the promotion.
группа людей