Leader by Media hits among all car brands in Russia
Among other things, the Agency provides PR support for corporate and product communications and works with the media to organize press events and press tours, develop and implement dedicated media projects, operate press fleets to organize and manage media test drives of the brand’s models, communicate with bloggers and celebrities.
MAJOR PROJECTS:
- Press opening of the brand’s image space – Hyundai MotorStudio at the Novy Arbat street in Moscow
- Information support for Hyundai’s sponsorship of the FIFA Confederations Cup 2017™ and 2018 FIFA World Cup Russia™
- Coverage of Hyundai’s participation in the Moscow International Motor Show (2014, 2016, 2018) and holding press conferences for 200 journalists at the brand’s stand
- Launch of the new Hyundai Creta compact SUV assembled at the brand’s Russian plant in St. Petersburg
Результаты
Leader of the year in terms of media hits and Ad Value among all automotive brands in the Russian market – 2018 and 2015, second place - 2016, third place - 2017
More than 1,000 publications in federal media monthly
5,000 test drives and product reviews of Hyundai models in the federal media
60 media events and 5 press tours to Hyundai's Russian plant in St. Petersburg
Галерея
