Moscow Urban Forum 2015

On October 16-17, 2015, the Moscow Urban Forum took place called “Moscow as a dynamic megacity: flexible management practices” The event was held in the Manezh Exhibition Hall under the auspices of the Moscow Government and was attended by Mayor of Moscow Sergey Sobyanin. It was organized by the autonomous non-commercial organization Moscow Urban Forum.

The Forum brought together leading experts in urban planning from all over the world, representatives of major Russian companies and government officials. The Forum was split into a closed business part and an open program for citizens, the Urban Festival (UrbanFest). The Moscow Urban Forum is a large international congress devoted to modern challenges to the development of global metropolitan areas. The Forum has been gathered annually since 2011.

Task completed:

  • Development of a positioning strategy for MUF and its speakers
  • Information support for regional conferences held under the auspices of MUF
  • Information support for MUF: announcements, holding press briefings, initiating interviews with forum speakers, interacting with media partners on site, post promotion
More than 2,000 MUF-related media hits during the campaign.
More than 500 journalists attended MUF, 10 press events.
66 interviews and media scrums during the MUF business day.
20 video reports about the Forum on federal TV channels.
10 reports about the event on federal radio stations.
23 media partners.