what we do!
Our focus is an asset that is one of a business’s most valuable: its reputation.
Maintaining a quality reputation long-term and across a variety of target audiences is just as critical as building it in the first place.
Just reeling off achievements, however, often proves not to be enough. Instead, we leverage our range of services to go back to the drawing board, rethinking internal processes and even modifying or correcting some aspects. No matter the difficulty or scale of the problem, we have the solution.
We share in our clients’ reputation, and that is why we work as a single team with them and our partners. That flexibility and teamwork makes it a cinch for us to do everything from implementing large-scale projects to handling the day-to-day problems that are bound to crop up.
What it ultimately comes down to is that when it comes to our work, we’ll stake our reputation on your reputation.
Promoting the company’s lineup, setting test drives, and organizing media events (conferences, briefings, and press tours); promoting premium models by developing and implementing influencer and brand ambassador programs.
Building a positive community image for the company by distributing ads and brochures about the insurance group in corporate buildings and other information platforms belonging to SOGAZ’s biggest client companies in Russia.
Providing informational support for Caring Neighbors, a charity program organized by DIXY in several Russian regions, by interacting with participating funds, preparing content throughout the course of the program, and offering information coverage in the pertinent regions.
Pernod Ricard Rouss
Inviting secular media to informal events and parties to initiate exposure; getting brand advocates involved in the communications company
Organizing press tours for national media at RUSNANO locations in a number of Russian cities
Developing creative concepts as well as designing and printing corporate brochures informing government representatives of the RUSNANO Group’s work.
Developing corporate communications for the holding by putting together a communication platform focused on its activity, main projects, and events (key reports, Q&As); developing PR projects promoting the holding’s brands and management in the media; organizing media events focused on corporate communications
Promoting internships in Sberbank’s investment branch by developing and implementing campaigns to announce them in social networks and online student communities; providing coverage throughout the entire Head Start! internship program.
The Russia Forum
Providing coverage for the forum in social networks; working on the forum platform, interacting with the media, and setting up the press center; offering SMM, interacting with information partners, and developing online advertising campaigns; developing content for the Russia Forum site.
Developing a communications strategy for the German tire holding; developing creative, long-term event concepts for the press; operating as a press service.
Providing PR support for a new production line opening at a Pirelli factory; strategic consulting on communication issues for Moscow and the Russian regions.
Developing the bank’s 2014 communications strategy, including coming up with content for communications, analyzing the media field, putting together a 12-month PR plan, and developing a yearly budget
ISTOKI Endowment Fund
Providing communications support for the fund by building a pool of loyal journalists and promoting fund experts in the media; developing and offering information support for projects aimed at interacting with mass media
Providing PR support for the Lift to the Future regional schools by promoting them in regional media and setting up press tours for national media; publicizing a rehab trip organized by Sistema, a charity fund, for the Russian Paralympic team
Promoting products in the medicine branch by launching themed publications in national and regional media.
Providing coverage for the launch of Perseus, the first private microsatellite platform in Russia, and personal positioning for the company’s founder; organizing a press briefing for key members of the national media as well as initiating first-person comments and interviews; bringing in over 200 mentions by the end of the event.
Providing coverage for the opening of a unique exotarium in Moscow; developing a concept for a charitable event; organizing the event and providing press support.
AVICA Property Investors
Putting together a communications platform and later running a press conference to discuss the fund’s acquisition of Vremena Goda, a mall, and discuss future plans for development.
Providing information support for the launch of an online education service; boosting the service’s popularity and the number of its representatives in niche media outlets; initiating reviews and media interviews with the company’s CEO.
Armenian Apostolic Church in Moscow
Providing communications support for events put on by the church to mark the 100 year anniversary of the Armenian Genocide.
Armenian Apostolic Church in Moscow
Providing communications support for the opening of the Armenian Church in Moscow, including inviting and working with the media, initiating information partnerships, and setting up interviews with the church’s leading clergy.
Just like with everything else we do, communications start with an all-inclusive strategy. At that stage we lay out what to say about the company, who to say it to, when to say it, and how to say it. Next we select the tools we will use to deliver the company’s key messages: for instance, press conferences and briefings, press tours, expert commentary, managed leaks, and much more. We work closely with all media types, including business, political, glance, entertainment, and niche outlets.
We help convert reputation into sales by leveraging tools like press events, brand ambassadors, barter with key publications, and special projects in conjunction with the media, celebrities, and secular figures. We are also social media veterans, working with well-known bloggers and thought leaders across a variety of platforms.
Internal communications impact every last one of a company’s business processes, being capable of driving success or doing serious damage to its reputation and finances. The goal we set for ourselves is to create and implement personalized internal communication strategies for each of our clients.
Not only do we stay on top of developing new media channels; we also think up new ways for our clients to maximize their impact. We can build sites, run official company accounts in all social networks, and, most importantly, promote them. We know what approaches work in the digital world and how best to handle the negativity that inevitably comes your way.
Public speaking is always a real challenge for the unprepared speaker. And that is where our mastery of all the nuances entailed in talking to the press comes in. Our consultants have many years of experience working in PR and will discuss about how to correctly organize content, how best to prepare for an interview, how to answer the tough questions, and how to behave in unforeseen situations. Each speaker benefits from an individual program that depends on his or her level of preparedness and personality.
Our goal is to make everything the business owner or top manager does in public on a daily basis count towards building the image of the company. We develop positioning programs for top figures, organize interviews, place comments in the press, and land speaking roles at key industry events.
Public reporting is a tool used to build a positive company image by offering a transparent contracting and accounting system as well as implementing a social responsibility program. Posting reports on the company’s activity on its official web resources and media publicity speaks to sustainable development and reliability. We put together made-to-order public reports that meet the latest standards for profile organizations.
A reputation audit is an all-inclusive analysis of a company’s reputation and how it is perceived and valued by different target audiences. We can run audits with a variety of goals, from developing a long-term communications strategy to evaluating how well the company is putting crises behind it. Reputation audits are one of the best tools out there for understanding what the public thinks of a company.
Devoting attention to corporate social responsibility (CSR) programs speaks to a company’s maturity and willingness to contribute to society. Well-developed CSR programs not only make that contribution more effective; they also offer a payoff for the company itself. We offer an array of related services: 1. Auditing current CSR programs to ensure they match up with the company’s business strategy, are up-to-date, meet a current social need, and are well-represented in the media 2. Developing CSR strategies from scratch, including an ideological starting point, a description of areas for the company to focus on, and a mechanism for program implementation 3. Consulting, information, and organizational support for each individual campaign
Our consultants have accumulated years of experience working in communications. With that in mind, we carefully put together a team for each project that matches the workload and qualifications required.
+7 (499) 750-03-57
26, Leninskaya sloboda st.
'Omega-2', bld. A, office 531